In this Master Class you will get the insight you need to make more informed decisions about:

• New trademark selection and adoption
• Trademark conflict check for likelihood of confusion and descriptiveness, and
• How to file a new trademark application in the USPTO directly "pro se" (without a lawyer) and avoid the most common mistakes. (this is what filing services charge for).

In a subject matter filled with complexity, this master class provides easy to follow information, tips, and best practices for brand owners who want to file their trademark applications directly in the USPTO "pro se" (without a lawyer), or want to better understand trademark protection strategy before hiring a lawyer or filing service.

This Master Class Exclusively Covers:

TRADEMARK DUE DILIGENCE Before Application Filing:

• Lecture 1: What is a Trademark? How to Sort Trademarks from Copyrights, Patents and Other Intellectual Property in Your Company. (10 minutes)
• Lecture 2: Trademark Conflict Check: Descriptiveness. What this means, how to avoid it, and examples. (10 minutes)
• Lecture 3: Trademark Conflict Check: Likelihood of Confusion. (Also called "trademark infringement"). How to do your own basic and targeted searches and spot obvious conflicts, hire a lawyer, or rebrand. (20 minutes)
• Lecture 4: Trademark Conflict Check: Miscellaneous Issues. Other common mistakes to avoid in selecting a name. (10 Minutes)

Trademark Application Filing: STEP-BY-STEP GUIDE AND DEMO

• Lecture 5: Filing Trademark Application Direct: Preparation Materials. We discuss what information is needed to file a trademark application directly on USPTO website "pro se" (without an attorney). (5 Minutes)
• Lecture 6: MAIN EVENT Filing Trademark Application Direct: Step-by-Step, Screen-by-Screen Instructions. Screen-by-Screen demo full of pro-tips and examples on how to file a trademark application directly on the USPTO website and pay only the government filing fee. (20 minutes)
• Lecture 7: Pending Trademark Applications: Timelines, and How to Check Status. How to protect your trademark while your application is pending in the USPTO, how to avoid scams, plus next steps and deadlines in application registation process. (5 minutes).

The master class may save you hundreds of dollars in legal costs now, and serve as a foundation of useful information on trademark protection to be better prepared as you continue innovate in the United States.

The information in this master class is so precise, we must emphasize that YOU MAY NOT RELY ON THIS INFORMATION AS OFFICIAL LEGAL ADVICE, AND SHOULD CONSULT WITH AN ATTORNEY FOR YOUR SPECIFIC TRADEMARK. DIY TRADEMARKS DIRECT IS NOT A LAW FIRM OR A FILING SERVICE.