Video Lecture with Timestamps

In this video we discuss the different types of intellectual property that may be protected in a business, including:

  • Trademarks
  • Copyrights
  • Design patents
  • Utility patents, and
  • Trade secrets

The goal of this lecture is enable you to correctly identify trademarks in your business from other intellectual property assets, and set up those TRADEMARKS for conflict check and registration in the following lessons.

TIMESTAMPS:

0:52 Legal definition of trademarks

1:31 Legal definition of copyrights

1:55 Legal definition of trade secrets

2:20 Legal definition of utility patents

2:36 Legal definition of design patents

2:55 Trademarks never expire

3:31 Examples of trademarks (“word marks”)

4:17 Examples of logos (“design marks”)

4:48 Examples of copyrights

5:02 Examples of utility patents

5:20 Examples of design patents

5:50 Examples of trade secrets

6:15 Closing remarks. Identify your trademarks and move on to Lessons 2, 3, and 4 where we discuss conflict checks before filing an application.

Additional Resources Lecture 1 Overview (Powerpoint).pdf
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